Products for listening, wellbeing, inventory financing, and tuition payments.

Audicin V2

Audicin’s original CMS-backed application had become difficult to extend and could not support the company’s plans for personalization, deeper product analytics, and data-informed wellbeing experiences.

I scoped the V2 programme as a software engineer and was promoted to CTO as delivery began. Over the following months, I led a three-engineer team through a rebuild spanning the backend, mobile applications, cloud infrastructure, subscriptions, listening analytics, health-data processing, and internal administration.

Impact: I designed and implemented the new C#/.NET platform, migrated the live product with negligible interruption, and introduced the systems Audicin needed to measure listening behaviour, support research, and evolve beyond the limitations of its original CMS.

Audicin Web

Audicin Web brought the product's listening experience to the browser, giving users access without requiring a mobile application installation.

I built the web application and the backend services, infrastructure, and deployment path required to operate it as a production product.

Impact: Created an additional product channel and made Audicin accessible across desktop and mobile browsers.

Key challenge: Translating a mobile-first listening experience into a responsive browser interface while preserving playback state, account behaviour, and backend consistency.

Bridger

Bridger enabled businesses to acquire inventory through financing rather than paying the full cost upfront.

I worked on the backend workflows supporting onboarding, identity verification, financing origination, wallet state, payments, and repayment tracking.

Impact: Turned a multi-party financing process into structured, auditable software workflows supporting the full customer lifecycle.

Key challenge: Maintaining consistent financial state across external providers, multi-step operations, failed transactions, and partially completed workflows.